Social Media Strategy
- Drive common Social Media strategy at the University for 3 faculties, 3 research centres & corporate

Community Management for corporate Social Media channels
(Facebook, Twitter, LinkedIn, Instagram & Youtube)
- Facebook: launched Facebook Messages as a service for prospective students keeping a high response rate and a very low average response time
- Facebook: create contests to drive engagement, respond to comments
- Facebook Live with multiple iPhones for corporate events

Facebook Apps
- Design and develop Facebook Apps (web developer background)

Facebook Ads
- Develop and manage Facebook Ad campaigns for corporate events as well as bespoke campaigns in line with business objectives

Content management for corporate Social Media channels
- Content creation
- Content curation (aggregate content from 3 faculties, 3 research centres, corporate & third parties)
- Editorial calendar planning

Management skills
- Create, train and manage Social Media student team and an intern

Social listening & e-reputation
- Monitor Social Media (social listening & e-reputation)

SMO - Social Media Optimisation
- Social Media Optimisation (make the website social media friendly)
- Advise and train University staff

Social Media Analytics
- Social Media Analytics and Google Analytics to measure the performance of Social Media channels

Offline Social Media communication
- Launched a hashtag postcard (#uni_lu) to create a bond with the Facebook and Instagram communities (they travel with the postcard, take pictures and the rest of the communities guess where they have been)
- Launched a poster with QR code to promote the University's corporate Social Media channels
- Facebook connected object during corporate events to show the number of Facebook fans live

SEO - Search Engine Optimisation
- Provide SEO expertise
- Liaise with IT department to optimise the website for Search Engines by providing technical specifications (web developer background)

Social Media Consulting for the University of Luxembourg

• Facebook Apps (web development)
- Develop Facebook App for the Open Days 2014 and 2015
- Develop Facebook App for unicareers.lu (2014)

• Facebook Ads
- Develop and manage Facebook ad campaigns for the Open Days 2014 and 2015

• Community Management
- Social listening and monitoring for Facebook

• Social Media training
- Advise and train staff for Twitter

Consultant at Cora Informatique which manages IT and logistic for the 59 hypermarkets in France.

• Social Media referrer
- Point of reference for Social Media for more than 50 Community Managers providing them with advice, training and best practices.

• Social Media Optimisation (SMO)
- Make the websites (cora.fr, coadrive.fr, corastore.fr) Social Media friendly

• Facebook Apps
- Develop a Facebook app contest generator capable of creating a different instance for each of the 59 hypermarkets
- Develop a generic Facebook app showing the list of prospectuses of the hypermarket in its dedicated Facebook page
- Develop a multi-interface Facebook game app on desktop and mobile (responsive)
- Develop a Facebook app showing all hypermarkets on a Google Map

• Enterprise Social Network (ESN)
- Helped in the setting up of the ESN Yammer within the organisation.

• Search Engine Optimisation (SEO)
- Make websites search engine friendly

• PHP Web development with the TYPO3 CMS
- Develop frontend and backend modules for the following websites: cora.fr, coradrive.fr, corastore.fr.

UNIVERSEH is an alliance of five young and mature universities from five European countries (France, Poland, Luxembourg, Sweden, Germany).

UNICA - Network of Universities from the Capitals of Europe, as its name indicates, is a Network of Universities from the Capitals of Europe. It was founded in 1990, and it is currently made up of 56 universities from 41 capital cities of #Europe, combining over 150.000 university staff and 1.500,000 students.