I'm Aswin Lutchanah. For over a decade I've led social media at the University of Luxembourg, blending strategy, code and community into work that actually connects.
Smile. Create. Inspire.
I came to social media from an unusual direction: a Master's in Computer Science, first-class honours. That matters, because I understand both how the algorithm works and how people feel.
For over a decade I've led social media for the University of Luxembourg. I build content strategies, grow engaged communities, run the analytics, and write the code that ties it all together.
I grew up in Mauritius, I work at the University of Luxembourg in Belval, and I do it all in English and French.
When I joined the University of Luxembourg in 2015, its social channels had around 20,000 followers between them. Today they are past 236,000: more than a tenfold lift, built post by post across seven platforms.
Great social media isn't chasing the algorithm. It's earning the attention of real people, then being worth it.
The tools change every year. What lasts is a clear voice, a community that trusts you, and the judgement to know what is worth saying. Technology should sharpen that, not stand in for it.
I put that view on the record: my op-ed in L'Express Maurice argues that generative AI should push human thinking to be better, not quietly replace it.
Read the tribune →My clearest proof of the hybrid approach: a community I founded from scratch. I Love Belval brings everything happening in Belval into one place, the updates, events and discoveries, so people can follow the life of the district and find out what's on.
I started the Instagram in July 2024 and grew it post by post, then designed and built the website myself, launched in August 2026. The brand, the content, the community and the code are all mine. One person, the whole stack, from strategy to production.
Social Media Manager. I went full-time here after two years as an external consultant, leading strategy, content and community across the university's channels.
European Space University for Earth and Humanity.
IT consultant and social media referrer for Cora in France, supporting IT and logistics across 59 hypermarkets.
Université de Lorraine. Completed with first-class honours, alongside a six-month PHP/MySQL web developer internship.
Université de Lorraine.
Higher School Certificate (HSC) in Mauritius.
Aswin is one of the most positive and inspiring professionals I have ever met. Very passionate about his work, with great communication skills. A great mentor and leader, and a source of inspiration for others. He always had a smile.
Aswin was my manager for almost a year. In that time he taught me a lot about social media marketing. He was an extremely enthusiastic, supportive and encouraging manager. There is always a lot to learn from him and be inspired by.
Few people get to report to a manager who is also a mentor and someone you can freely share ideas with, but I did when I worked for Aswin. I had the pleasure of working with him for six months promoting social networks.
J'ai eu le plaisir et la chance de collaborer avec Aswin sur différents projets et j'ai toujours été impressionnée par ses compétences et connaissances dans le domaine des médias sociaux. Je le considère comme expert dans son domaine. Chaque organisation devrait avoir son Aswin.
Aswin est une des personnes les plus engagées que je connaisse. Je suis toujours impressionnée par tout ce qu'il réalise et toute l'énergie qu'il y met. Il est très optimiste, souriant, généreux et attentif aux autres : un vrai plaisir de l'avoir à ses côtés !
First back to Mauritius, my home island, and then wherever the next adventure leads.
When I'm not travelling, I keep the positive vibes flowing on the dance floor.
Poetry, and a laureate in a couple of competitions. One paper even headlined me as "informatique et poésie": computer science and poetry, together.
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I work in Belval, Luxembourg, in the Esch-sur-Alzette area, and live just across the border in France, in the Greater Region. I grew up in Mauritius, and I work in both English and French.
English and French, both natively, and I also speak Mauritian Creole. My work and this site are fully bilingual, EN and FR.
Yes. I've given keynotes, workshops and webinars on social media, from the University of Luxembourg to events abroad. The best way to invite me is through the contact form or via LinkedIn.
It means I pair social media strategy and content with the technical side: I build the websites, run the analytics and write the code, not just the posts. Strategy and craft in one person.
Happily. I've written for L'Express Maurice and been featured in Delano and Republicain Lorrain. Reach out through the contact form and choose Press or media.
Got a project, a role, or an idea worth talking about? I'd love to hear from you.
Fresh from my socials.
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