Turn Up the Volume: Instagram Now Lets You Add Music to Your Profile!

posted on Fri 23 August 2024 by
Aswin Lutchanah, Your Favourite Social Media Manager

🎶 Express Yourself: How to Add Music to Your Instagram Profile

In the ever-evolving world of social media, personal expression is key. Instagram, a platform celebrated for its visual storytelling, has just introduced a feature that allows users to add music to their profiles. This update takes your online presence to a new level by letting you share the soundtrack of your life, set the mood with music, or show support for your favourite artist—directly on your profile.

Why Add Music to Your Instagram Profile?

Music has always been a powerful form of expression. Whether it’s a song that resonates with your current mood or a track that defines an important moment in your life, music allows us to connect with others on a deeper emotional level. Now, Instagram has made it easier than ever to let your profile reflect your personality not just through photos, videos/reels and stories, but also through music.

Adding a song to your Instagram profile can help set the tone for your personal brand, create a welcoming atmosphere for your followers, and even spark conversations with those who share your taste in music. It’s an icebreaker opportunity—but do we really need one on Instagram? Even in a fast-paced digital environment, a shared love for music can be the perfect conversation starter.

Your Chosen Track Won’t Autoplay: Unlike MySpace’s nostalgic autoplay feature, Instagram’s approach is more subtle. Your selected song will only play when someone chooses to engage with it, offering a more refined and user-friendly experience.

Step-by-Step Guide: How to Add Music to Your Instagram Profile

If you’re excited to showcase your favourite tune on your Instagram profile, here’s a simple guide to get you started:

1. Access Your Profile:
   • Open the Instagram app and navigate to your profile by tapping your profile picture in the bottom right corner.
2. Edit Your Profile:
   • Once you’re on your profile page, tap on the “Edit Profile” button located beneath your bio.
3. Find the Music Section:
   • Scroll down until you find the “Music” section. This is where the magic happens! Tap on “Add music to your profile.”
4. Choose Your Song / Pick a song for your profile:
   • Instagram offers a vast library of songs to choose from. You can browse by genre, mood, or simply search for a specific track that you love. Once you’ve found the perfect song, select it.
5. Set the Duration:
   • You can choose a specific portion of the song to play on your profile. Pick the part that resonates most with you—whether it’s the chorus, a powerful verse, or a favourite instrumental section.
6. Save Your Changes:
   • After selecting your song and setting the duration, tap “Done” to save your changes. Your chosen track will now be displayed on your profile.

Watch the video for a quick overview of the step-by-step guide to add music to your Instagram profile

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A post shared by AsWin Lutchanah (@aswinlutchanah)

Why Now? Instagram’s Musical Move

So why is Instagram rolling out this feature now? The answer may lie in the broader landscape of social media and music promotion. TikTok has revolutionised how music is discovered and shared, becoming a vital platform for artists and music publishers. However, with ongoing discussions about TikTok’s future in the U.S., platforms like Instagram are positioning themselves as the next big thing for music discovery. Note also that earlier this year, TikTok and Universal Music Group ended their feud with a new agreement. The feud resulted in the removal of favourite artists such as Taylor Swift and The Weeknd. Despite the resolution of this music war, the musical industry might be interested to have other options for social media music promotion and Instagram might be the perfect alternative that makes negotiations more interesting for them.

In addition to profile music, Instagram has been steadily integrating more music-focused features. From “Add Yours Music” stickers in Stories to lyrics display in Reels, the platform is making music a central part of the user experience. It’s a strategic move that could attract younger users and fill the potential void if TikTok were to face restrictions. Instagram is a serious competitor to TikTok and in contrast to TikTok, it enjoys a positive reputation in the social media landscape.

Looking Ahead: A Feature for the Future?

While older users might see this as a fun throwback to the MySpace era, younger Instagram users could find it to be a fresh and exciting way to express themselves. As Instagram continues to evolve, it’s clear that music will play an increasingly important role on the platform.

Whether you’re a fan of the update or just curious about how it might change your profile, there’s no denying that Instagram is once again pushing the boundaries of how we connect and share online.

So, what’s your soundtrack? Head to your Instagram profile, add your favourite track, and let your music do the talking.

Smile. Create. Inspire. 💛

Take care,
Your favourite Social Media Manager ☀️

P.S. 🎧 What song will you add to your profile first, and why? Comment below and spread the positive vibes! 👇